Stiletto Thrive 2014 Twitter Chat Series http://phiscomarketing.com/stiletto-thrive-2014-twitter-chat-series/
The Stiletto Thrive Twitter Chat Series is set to take over Twitter for four Wednesdays, starting on March 12, 2014, using the hashtag #StilettoThrive.
The Twitter Chat Series is an opportunity for you to get acquainted with the featured speakers of the Stiletto Thrive Conference. Get expert advice and gain insight from women entrepreneurs progressing in their respective industries.
Learn about the Stiletto Woman In Business Awards (aka SWIBA), and hear firsthand how attending the live awards and conference program can be a transforming opportunity for women in business.
Did you know?
The Stiletto Woman In Business Awards Conference is now the Stiletto Thrive Womenpreneur Lifestyle Conference! Visit the new website at http://www.stilettowomanthrive.com/ for tickets and info.
Weekly Schedule – Wednesdays at 8pm EST
If any of these apply to you…
- not familiar with SWIBA but want to learn more about the awards and conference
- wondering if you should attend the live conference in June 2014
- want to get a preview of what to expect before you buy a ticket
- current (or aspiring) women solo, micro, or independent business owner
…then the Twitter Chat Series was designed specifically for you! You’ll gain insight from the very people who have experienced the live event! So join us on Twitter, every Wednesday from March 12 through April 2 at 8pm EST, using hashtag #StilettoThrive.
I’ll see you in the chat room!
SWIBA Awards Advisory Board Member
If you want my personal take on the Stiletto Woman In Business Awards, read my earlier posts for an event preview, recap, and updates.
Networking Can Be Awesome If You Know This http://phiscomarketing.com/best-networking-tips/
Mention the word “networking” and you’re certain to get a reaction from most business professionals. The question is… what kind of reaction?
You’ll probably make people either frown in agony or get people excitedly pulling out business cards.
Either way, you’re bound to start a conversation around networking, and it’s easy to see why.
When most people think about networking it seems insincere at best — and selfish at worst. Most networking strategies come across as pushy, needy, or self-serving — even though the people using them rarely act that way in daily life.
This, of course, is the complete opposite of what networking is supposed to be — friendly, useful, and genuine.
It’s easy for most of us to be friendly and useful with people we know. However, because networking is a “business activity” it’s easy to think that we need to act in a different way.
Who started this nonsense?
Who said we have to act like crazy pushy salespeople out in public? Nobody likes these kind of people, and when we encounter them we’re usually looking past their shoulder for the closest escape route.
Let’s focus on being useful and don’t make networking harder than it has to be. Networking should be about connecting. Making new friends. Sharing useful information and connecting like-minded people are simple actions that everyone will appreciate.
In the spirit of helping everyone become a better networker, here are a few networking tips that actually work.
1. Identify and quantify the goals you want to achieve at a networking event before you go.
An example of a goal may be to
- learn more about a career,
- meet 5 new collaborative partners in my industry,
- connect with 10 key influencers
Going to an event with a plan will ensure you make the most of the experience.
2. Ask open-ended questions in networking conversations.
This means questions that ask who, what, where, when, and how as opposed to those that can be answered with a simple yes or no.
This form of questioning opens up the discussion and shows listeners that you are interested in them.
3. If you’re feeling bold and you really want to get to know a person, don’t ask them about business.
Ask people personal, revealing questions, such as,
- What is your favorite color?
- How do you wind down? or
- Where would you go on a dream vacation?
These questions will help paint a picture of them as an individual, and give you more interesting information to make a deeper connection.
4. You must be able to tell people who you are and what you do in seconds.
Don’t be afraid to make your elevator pitch (or bio, or whatever fancy marketing term we’re using these days) interesting and fun! You should be able to share
- what you do,
- who you do it for, and
- why you do it
…in about 25 words or less.
Practice, practice, practice your elevator speech BEFORE you attend an event so you don’t ramble on like a bumbling idiot.
5. When you network, you’re sharing your personal brand.
What do you want each person to know and remember about you? Hint: it’s probably not your title! Share a piece of your personality to leave a lasting impression.
6. Quality is more important than quantity.
Networking is about building relationships, not getting as many business cards as possible. DON’T SHOVE YOUR BUSINESS CARD IN MY FACE! People always pull out their business card right away. Wait until you are asked for it.
7. Write a note on each business card you collect as a conversation refresher.
Jot down notes to help you remember the person, such as
- What you talked about
- What they wore
- Personal/family information you may have discussed.
When you follow-up with the person, you won’t have to rely exclusively on your memory.
8. Don’t ask for referrals or push offers on people you just met.
You’re strangers for goodness sake! A Person you just met doesn’t know you well enough to make a deal, share referrals, buy your services, or join whatever opportunity you’re pitching. Build relationships and provide value, and get to know people first. No one wants to be sales pitched by a stranger.
I wish people I meet would read these tips before meeting me, but I digress…
The bottom line is that there’s more to marketing than simply showing up and shoving your business card into every open hand! Practice tactics to build rapport with new people, and you’ll learn how to proactively build your network.
Are Networking Mixers A Waste Of Time? http://phiscomarketing.com/are-networking-mixers-a-waste-of-time/
Before you get all defensive, I know plenty of people swear by the networking mixer as a great way to cast a wide net and meet a bunch of potential clients. As a general rule I don’t attend these types of events unless I have a purpose. Mingling by itself is not a purpose; I mean a defined (often quantifiable) objective.
What prompted this post?
I recently attended the worst networking mixer ever! I mean poor sound quality, multiple presenters just pitched and offered nothing of value, no traffic flow or structure within a huge lounge space, and… the attendees didn’t actually network.
I went to meet a friend (and future client), and we both wanted to learn more about the hosting organization. My friend and I actually had a great time together. Unfortunately I noticed something awkward about the rest of the people there. I thought I’d have a little fun and show him why I’m so “particular” about attending networking events and adamant about having clear objectives if I choose to attend.
We both sat back and observed everyone’s behavior, as a social experiment of sorts. Then, I would go up to people and intentionally not offer my name or biz, but start a conversation with a “What’s your name?” or a “What do you do?” – and would you believe not a single person reciprocated? Yes, it was that bad!
To make matters worse, my friend knew several people there and they all failed my test as well. Needless to say, he was stunned! But now he understands why I’m so strategic in spending my time and resources as I build my business. Running around to go to a bunch of events for the sake of going is simply not an option for most small business owners, a lesson he clearly understood after this experiment.
I never did find any movers and shakers there to talk business.
On the flip side, I attended an unrelated mixer a couple of weeks later because I wanted to meet and get to know a particular person that I chatted with a couple of months ago online.
I had a fantastic and productive time at this mixer! Not only did I meet this person, but the attendees were engaging, lively, and prepared to socialize and talk business. Of course there were a couple of duds, but I was thoroughly impressed by the quality of the interactions all around me.
Today’s Lesson: Do not attend a networking mixer without a clear objective. The challenge with networking mixers is that so many people go to say they’re pulling long hours, working so hard to meet prospects and trying to make sales. In reality, they’re going to have hors d’oeuvres and cocktails!
What are your thoughts on this often-used activity? How have you benefited from attending networking mixers? Are you intimidated by networking events? Post a question or comment and share your experiences!
Just discovered Bloglovin!
<a href=”http://www.bloglovin.com/blog/11556167/?claim=6d6gyqyhy4k”>Follow my blog with Bloglovin</a>
So I’ve been seeing “follow me on Bloglovin” lately, as I’ve been catching up on a few fashion blogs. So I thought, why not claim my own blog!
Why Email Subscribers Are Running From You http://phiscomarketing.com/email-marketing-subscribers-unsubscribe/
Does your email marketing make your subscribers love you or loathe you? Are you subscribers responsive, or are they quick to find the unsubscribe button?
Social media has not replaced email, or has it?
Social media has its place in the inbound marketing funnel, but email marketing can be targeted and specific to people who want your content, want your offer, and are interested in corresponding with you.
People that opt-in to your email list are telling you that they want to extend the relationship, they want to go beyond social media and listen to what information you have to offer.
When you get an email subscriber, keep them enlightened, entertained, informed, and interested in your content. Do offer something of value when I open your email, value reserved just for subscribers. Otherwise, there’s no point in me subscribing.
Email marketing works! I can point to articles galore with stats to back this up. If you want a brief overview of email marketing, see my earlier post Email Marketing Is Alive and Well.
Quantity counts, but only in theory
Which would you rather have:
- a mailing list of 1000 random people, with a 1% open rate and 0% click-through rate, or
- a mailing list of 100 people with a 30% open rate and a 15% click-through rate?
If you use email for sales and marketing, you need people to open your emails and take action. It’s that simple. You want to have a responsive email list, full of people who want to open your emails, read your highlights, and become repeat customers of your business. This is why quantity counts, but only in theory.
I want to take a different approach, one that’s not talked about enough.
We need to talk about the ways people screw up their email marketing, how they get it wrong.
What Not to Do With Your Email Marketing
If you have an email list, it is your responsibility to adhere to email best practices. The problem is that there are too many offenders who love to spam us!
Here are few of my email marketing pet peeves that most of us can agree on.
- Don’t add me to your email list because you received my business card. This is spam and I will report you.
- Don’t add me to your email list because I provided my email to you for a completely unrelated matter.
- Don’t constantly sales pitch me. Nobody likes this, so stop already.
- Don’t give the same content that I can find on your website or social media posts. You’re not giving me any reason to stay on your list. I want special stuff!
- Don’t add me to your list because you “think” I want to be on it. Oh my gosh, stop being spammy. Ask people first.
Have you had any of these unwelcome emails delivered to your inbox? It’s annoying isn’t it?!
Learn more reasons why email subscribers unsubscribe so you can get them to stay!
Do you have any email marketing don’ts to add to the list?
10 Quick Twitter Tips for Beginners http://phiscomarketing.com/10-quick-twitter-tips/
Need a little more twitter-savvy? Use these quick tips and have fun!
- Save hashtags you like. I save them for offline events and tweetchats so I can go back and review the discussions I like. Think of it as building your own transcript.
- Build lists so you can target specific tweeters, and make sure you have lists for local tweeps, tweeps in your industry, and target clients tostart. Lists will make a big difference as your following and timeline grow.
- You already know to get rid of that egg pic. Use a human picture, not a logo. Logos can’t tweet and we want to know who we’re talking to. Make sure it looks like you. Suppose we cross paths? I want to recognize you.
- Use your location in your bio. You’ll be found when people perform searches more often.
- Complete your bio – otherwise you’ll look like spam. Make it keyword rich too. Again, people perform searches to find interesting people to follow. Can you make sure your bio somewhat relates to what you tweet about?
- Tweet in 120 characters and you’ll increase your chance of being retweeted. You’re leaving room for a person to retweet and/or include a comment.
- Some people just tweet sales pitches, and we don’t like it. So don’t do it. Engagement is the name of the game.
- Don’t go backwards in your timeline. For the most part it’s a waste of time. Want to know why? Read my previous post on this.
- Don’t autofollow people simply because they’re following you. Not a good strategy if you’re on here to engage for business. Find people with whom you would like to engage, be proactive.
- Post at different times of the day to increase your visibility. We’re all in different time zones, regions and countries. If this is problematic for you, consider scheduling tweets throughout the day.
If you follow me on Twitter @MissKemya, you know I occasionally tweet #TwitterTips. I figured I’d make it easy on us and compile this list of #TwitterTips for beginners. Do you have any #TwitterTips to share? Comment and let me know!
Until we tweet again…
Follow @MissKemya on Twitter
For more Twitter Tips, checkout my follow up posts: