Meet and Connect With the 2014 Stiletto Thrive Conference Speakers http://phiscomarketing.com/stiletto-thrive-speakers/
Why should you attend Stiletto Thrive?
Stiletto Thrive is a national womenpreneur and lifestyle conference. But that’s the technical explanation. Stiletto Thrive is so much more than that!
If you’re a womanpreneur
- ready to uplevel your business,
- looking to network with other take-action womanpreneurs,
- ready to experience a conference that was created to empower, motivate, and inspire you to dream bigger, elevate your game, and give you the tools, resources, and access to people who to can take you higher,
you want to join me in June in Columbus, OH. Stiletto Thrive is the conference for you!
Pssss… I happen to be speaking!
Stiletto Thrive is coming to Columbus, Ohio in June.
Are you registered?
What is the Stiletto Thrive Conference?
The conference is a full day immersion experience for women in business. There’s a Friday night VIP reception, the full-day conference on Saturday, and your experience culminates with a Saturday night cocktail social.
There are numerous breakout sessions during the conference, so you can mix, mingle, and select workshops to attend based on your interests and needs. No sitting still in a chair all day at Stiletto Thrive! We want you to move, engage, and interact with fellow attendees.
The Stiletto Woman In Business Awards, aka The SWIBA Awards, winners will be announced during the Stiletto Thrive conference as well. If you’re not familiar with the The SWIBA Awards, take a look here to learn more about them, and meet the finalists!
Oh yeah, did I mention the Zumba fitness session?
Pretty hot right? I know!
Don’t kick yourself later for missing it! Join me in Columbus, OH in June for Stiletto Woman Thrive. Your business will thank you for it!
For more info on the event, please visit the conference website at http://www.stilettowomanthrive.com.
PS – Lemme know you’re coming so I can make sure I find you to say hello!
No More Excuses: Do It, Delegate It, or Ditch It http://phiscomarketing.com/do-it-delegate-it-or-ditch-it/
As a solopreneur/micro business owner, you usually have to wear too many hats. Well no more, it’s time to take some of those hats off!
This is for all of you that have brilliant ideas, all of you that take on too many responsibilities, say yes far too often, micro manage every task, or worse, complete every task on your own, and every one of you (excuse me, us) that needs to make a dramatic shift in the way we go about our business!
Here’s my plan of attack to deal with every single goal, opportunity and task that I face. This plan has only 3 options, it’s a short list that commands decisive action. I’m committed, and I’m sharing it. Feel free to embrace it as your own. One, two, three… we can do this!
Option 1: Do It.
Look at everything that you have to do and just get it done. Embrace the challenge, roll up your sleeves, suck it up, and just get stuff done. It’s exhilarating to dive in and make headway on those projects that seem to have taken up permanent residence on your to do list. Those projects aren’t going away, so why not make a plan of attack, and chip away at them one bite at a time. Whether you spend an hour a day, a week, or a month on your ad-hoc projects, you have to make the first steps. If you don’t start something, you’ll never finish it. Heck, throw in a reward for yourself if you have to.
Option 2: Delegate It.
No one said you had to do everything yourself. Are there tasks that you know you need to get done, but you seem to never get to them, or you simply loathe them and thus you procrastinate? Of course there are. How to handle these? Delegate!
Don’t say you can’t afford it, that’s no excuse. How can I say this? Because there are too many options available for you to complete those bothersome tasks. Here, I’ll even give you 4 websites to use to find someone to delegate those assignments to:
Write a description of the task, find an independent contractor, and cross off those tasks, one by one.
Option 3: Ditch It.
Stop floundering, wasting time on those projects that don’t prove fruitful. Stop accepting invitations and commitments that you know in your heart do not foster your personal or professional growth. It’s okay to say NO, to yourself and to others. Saying NO can be a liberating experience, you should try it sometime!
Ditch the busywork, ditch the fluff and stuff, and by all means, ditch all the naysayers who don’t support your dreams!
So there you have it, three simple options, and a plan to assign every task, brilliant idea, and pesky to-do a home. Make a list of all those never ending to-do’s and brilliant ideas you’ve come up with, and apply an option to each one of them. Some may need to be postponed until date tbd, and that’s just fine. Stick those on your “wishful thinking” list. At least you’ll quit staring it in the face everyday.
Now it’s time to take that decisive action, and get stuff done. Are you with me?
How To Use Hashtags to Boost Your Online Presence http://phiscomarketing.com/how-to-use-hashtags/
Have you ever wondered if you’re using hashtags the right way? Are the hashtags you use helping or hurting your brand?
I know people use hashtags all the time, and too many people simply over-hashtag their posts.
You know, those tweets and Instagram posts that are just a bunch of hashtags. Or those infamous posts that have hashtags that are too long and make no sense. Ugh…
We’re not going to even try to make sense of these crazy excessive hashtaggers (is that a word?).
I’m talking about the ways you can use hashtags to increase your online presence, get found by people looking for what you have to offer, whether it’s a social cause, a contest, or a product.
Hashtags for Beginners
A hashtag is a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
If you’re not familiar with hashtags, I found a couple of great posts will surely demystify this famous phrase with the # symbol. Check out these articles to learn what hashtags are, how they work, and what they’re for.
How To Use Hashtags To Increase Your Online Presence
It’s been proven that using hashtags will increase your visibility. But like all things social media related, you have to use a strategy to maximize the effectiveness of your hashtags. By using the right hashtags for your business, you can attract the right visitors to your posts and ultimately lead them to your website to take action!
This infographic from QuickSprout presents a great range of tips and tricks on how to use hashtags to increase your online presence, including
- Twitter stats
- Benefits and uses for hashtags
- Tracking methods
Use these tips to strategically incorporate hashtags into your social media posts and boost your social media presence!
Leave me a comment and let me know how hashtags have you helped you with your online presence!
I’m On Social Media, Now What Do I Say? http://phiscomarketing.com/ebook-whattosayonsocialmedia/
A Social Media Content and Engagement
Strategy for Entrepreneurs
Have you read enough social media books that touch the surface of a content strategy, but don’t give enough details for yo to actually figure it all out?
Are you using social media specifically for business, and not seeing results from your efforts?
Have you set up your social media counts, yet you’re stumped by what you’re supposed to say?
The ebook I’m On Social Media, Now What Do I Say? will tell you what to post on social media. This ebook is not simply an overview of social, but it’s divided across five social media platforms. Each section walks you through the who, what and why’s of it all.
- Who’s using the platform
- What you should be posting on each platform, and how often
- Why you should be using this specific platform to grow your business!
Who needs a copy of this ebook?
This book is written specifically for solopreneurs and small business owners who know they need to use social media as the powerhouse marketing tool it is. It is for those of you responsible for managing all the moving parts of the business, from coffee maker, to IT department, to graphic designer, to receptionist, to lunch gopher.
If you need to manage social media like a well oiled machine, without the guesswork, this ebook was written for you.
Now, of course anyone can use the information in this book. However, I wrote this process specifically for people who are super time-strapped, yet understand they NEED to use social media effectively to reach their target audience while saving money on gas and travel, within a limited time frame.
In this book, I’ll be your tour guide to teach you what to post, when to post, how often to post and how to easily engage with your audience. Yes, all that!
CHOOSE YOUR PACKAGE
Ebook AND Fill-In Weekly Planner $39
No more wasting hours and hours of time on social media, not seeing results from your efforts.
You see, it’s not enough to use social media for business. You need a content and engagement strategy when your’e using social media. Each section of I’m On Social Media, Now What Do I Say? contains a specific content and engagement strategy, to get you unstuck.
No more sitting in front of the computer every day lost, not knowing what to say.
No more hopping on social media and rambling on because you feel like you have to be “on” all day.
No more wasting hours and hours of time on social media, not seeing results from your efforts.
How much is a social media content and engagement strategy worth to you and your business?
How many hours have you wasted so far?
How much time will you save?
If you need to know what to say, when to say it,
how often to post it, grab your copy of this book,
open immediately, and get results starting TODAY!
CHOOSE YOUR PACKAGE
Ebook AND Fill-In Weekly Planner $39
Free Webinar: The Mogul Mom’s Guide to Social Networking http://phiscomarketing.com/mogul-moms-guide-social-networking/
Join me as I present
Networking Beyond Business Cards and Coffee Breaks:
The Mogul Mom’s Guide to Social Networking
April 2, 2014 at 9pm EST - free for members of the Mom-In-Chief Lounge Community
In this fast-paced webinar, learn the offline and online networking tips and tricks that will help you build a stronger network and take your business to the next level.
All the tips in Networking Beyond Business Cards and Coffee Breaks are provided to help you think strategically, leverage easy to use social tools, and make the most of your time and efforts.
What Is the Mom-In-Chief Lounge?
The Mom-In-Chief Lounge is a one-stop community where single moms can access renowned experts, tools, and tips to create the life they want. The FREE webinar series features new experts and topics weekly. Each 30 minute event is jam-packed with real-life content that can be applied immediately. The topics focus on mindset, relationships, money management, health/wellness and much more!
How Does It Help?
The Mom-In-Chief Lounge is designed to help single moms:
- Get FREE coaching and education to create the life they want
- Feel empowered to thrive instead of survive
- Receive encouragement in a supportive community
- Realize that their situation isn’t a limitation
- Connect and work with renowned experts at a nominal fee
- Identify and overcome any barriers to their success
Watch the videos for FREE for 48 hours!
Who Created It?
Single Mom Success Coach Sarah Aderson empowers single moms to live without limits and create the life they desire. Sarah is the author of the forthcoming book The Single Mom Bliss Blueprint: 7 Steps to Activate the Superpower in Your Heart. As a single mom, she lives a blissful life with her son and teaches women their current situation isn’t a limitation.
Sarah produces unprecedented results through her coaching programs, speaking engagements, and online community. Clients gain renewed confidence and take inspired action by following The Single Mom Bliss Blueprint.
Sarah Aderson is the founder and host of the Mom-In-Chief Lounge…an empowerment session for busy single moms. Weekly online events give attendees access to renowned experts, action steps, and a supportive community to thrive. The events are only 30 minutes…and free!
On a mission to empower one million women to thrive, Sarah is leading the BE U Movement.
Be Unapologetic. Be Unique. Be Unstoppable. Be U!
She wants women to know that they are not broken and don’t need to be fixed. The BE U Movement helps women accept themselves fully. It is designed to emphasize the need for women to love their strengths, weaknesses, and recognize themselves as multi-dimensional.
So join me and Sarah at the Mom-In-Chief Lounge!
Why Your Digital Strategy Must Include Mobile Marketing http://phiscomarketing.com/why-mobile-marketing-digital-strategy/
How many hours a day do you typically spend using your mobile devices? You know, your smartphone, your tablet, your iPad?
Are you the 1 out of every 4 people conducting searches on mobile devices? Do you fall within the 60% of smartphone and tablet users who access social networks from these devices?
As a business owner, is your business positioned to reach the people who keep their smartphones attached to their hands?
Do you have a mobile marketing strategy in place to reach these people?
What is Mobile Marketing?
Mobile marketing consists of ads that appear on smartphones, tablets, or other mobile devices. There are several types of mobile marketing, including
- App based
- Mobile search ads or image ads
- QR codes
- Local ads
Why do you need a mobile marketing strategy?
Your business needs a mobile marketing strategy for the same reason that you need a computer – we’re living in the 21st century folks! Take a look around!
If you walk around any major city, you’ll find more than just a few folks glued to their smartphone screens. The average American spends almost 2 hours per day on a mobile device.
Yes, the reason you need a mobile marketing strategy is just that simple. Getting on board now will allow you to strengthen your brand and claim a piece of the $400B (yes, that a B for billions) estimated to be generated by mobile marketing in the US by 2015.
So what does this mean for you?
If you’re a business owner, it means you should take action! If you aren’t already invested in mobile marketing, it’s time to take a closer look at the opportunities you may be missing.
There are a few actions you can take to get started, including
- Add QR codes everywhere
- Make your website mobile-compatible, with either a responsive design or a custom mobile website
- Repurpose your publications and publish to e-reader platforms
- Publish an app
Before you get started
Before planning your strategy for mobile marketing, you need to know what the environment looks like. The following infographic by WebDAM highlights the mobile marketing landscape. These stats are pretty eye-opening!
Now that you have these insights, how will you adjust your mobile marketing strategy? Let me know in the comments!
Tools and Resources http://phiscomarketing.com/resources/
I’m often asked for recommendations of different service providers, so I figured, why not create a running list here?? The following business resources are provided for your convenience. You are encouraged to shop around for service providers that suit your business needs. Note: Several of the links listed here are my affiliate links.
Looking to add a great popup to your website to increase your opt-in rate? Try Pippity!
Web Host and/or Domain Name
Meeting Contact Forms & Scheduling Tools
Outsource Tasks and Projects
Business Cards and Branded Products
Informational Post: Wear Your Brand Everyday Without Looking Like a Walking Billboard